The Start-Up Entrepreneur: A Book Review

March 9, 2 AM. After two and a half months of reading, I finally made it to the last chapter of The Start-Up Entrepreneur book. James R. Cook, the author of the book, provides out-of-experience insights for aspiring entrepreneurs in starting, managing, diversifying up to selling business ventures. Being a serial entrepreneur himself, Cook shares his experiences while relating the events to the principles of many American entrepreneurs like Andrew Carnegie, Henry Ford, Napoleon Hill and Thomas Watson.

The book set 5 major goals for its readers:

1. how to start becoming an entrepreneur
2. how to keep the entrepreneur going once the venture has set in
3. how to run a business
4. how to understand the taxation and implications of entrepreneurship to economy
5. entertain, enthrall and amused the reader.

The book discusses the early struggles of Cook as well as of the entrepreneurial heroes mentioned above. He equates entrepreneurial success to the level of struggle that one has to experienced and overcome. No true entrepreneur have experienced smooth-sailing business at some point of their venture's life span.



The book does not teach its readers a step-by-step and definite procedures on how to hit it big in business but rather shows a realistic business approach. Each chapter has a particular storyline with the author slowly integrating the lessons along the way. It also enforces that entrepreneurs are not just visionaries but should be excellent managers as well.

While pinoymoneytalk.com is my personal source of business ideas, this book together with "rich dad, poor dad" has become a source of inspiration and motivation.